Creators get paid.
Brands get seen
Citrina is a UAE influencer agency. We match brands with the right creators, run the campaign end to end, and pay creators for every video they deliver.
- Reels
- TikTok
- UGC
- Campaigns
- Briefs
- Casting
- Payouts
- Stories
For creators
Make videos. Get paid, every time.
Join the roster
Send us your name and your Instagram or TikTok. That's the whole application.
Get a clear brief
Brands come to us with video tasks. You get a brief that says exactly what to make, for whom, and by when.
Film it your way
You know your audience better than any brand does. Make the video in your own voice. We handle the back-and-forth.
Get paid per video
Every approved video is paid. Not exposure, not maybes. A rate you agreed to before filming.
For brands
Your campaign, handled.
You bring the goal. We run the influencer side end to end, so the content feels natural and the results are measurable.
Start a campaignCasting
The right creators for your audience, matched on fit, not follower count.
Briefing
One clear brief per video, one point of contact. No group-chat chaos.
Delivery
Content reviewed, approved and shipped on schedule. You see it before it posts.
Payouts & reporting
Creators paid on time, results you can actually see. Clear from kickoff to wrap.
What we make
Every format your audience already watches.
TikToks
Native, trend-aware videos that don't feel like ads.
Instagram Reels
Short-form built for reach and saves, on brand.
UGC ads
Creator-made ad assets you can run on your own accounts.
Reviews & unboxings
Honest hands-on product content that converts.
Stories
Timely, personal touchpoints with swipe-up intent.
Collabs & takeovers
Deeper creator partnerships when a single post isn't enough.
Why per-video
Follower counts don't pay rent.
So we price the work itself: a video made is a video paid.
Creators stay because it's fair. Brands stay because fair work shows on screen.
Who we are
Simple. Strategic. Effective.
Citrina connects brands with the right creators to deliver authentic content and real impact. Creators monetize their talent; brands reach their audience in the most natural way possible.
Our job is everything in between: campaigns, briefs, review, and payments, so creators can focus on what they do best, and brands work with people who truly value the craft.
Questions
Asked a lot.
How do creators get paid?
Per video. You agree a rate before filming; once the video is approved and delivered, it's paid. No exposure deals, no revenue-share maybes.
What do I need to join as a creator?
An Instagram or TikTok account and the will to make videos. Send us your handle. There's no minimum follower count to get on the roster; briefs are matched to fit.
What does a campaign cost for a brand?
It depends on the number of videos, the creators involved, and usage rights. Message us with what you're promoting and we'll come back with a clear, itemized quote.
Who approves the content before it posts?
You do. Every video goes through review against the brief before it ships. Brands see the content before it goes live.
Which platforms do you cover?
TikTok and Instagram first. That's where UAE audiences watch. Other platforms case by case.
How fast can a campaign start?
Casting from our roster usually takes days, not weeks. One short message with your goal is enough to kick off.
Contact
Say hi.
Creator or brand, one short message is all it takes to get started. We reply fast.